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Reports & Analysis

Comprehensive Reports,Actionable Insights

Access detailed reports on revenue, customers, profitability, and credit usage. Export data, track trends, and make data-driven decisions to grow your business.

Real-time metricsExport capabilitiesTrend analysis

Available Reports

Comprehensive reporting across all business metrics

Revenue Reports

Monthly Recurring Revenue (MRR)

Track predictable monthly revenue from active subscriptions

Key Metrics:

  • Total MRR
  • MRR growth rate
  • MRR by plan
  • MRR trends

Calculation: Sum of all active customer monthly subscriptions

Annual Recurring Revenue (ARR)

Your MRR projected over a full year

Key Metrics:

  • Total ARR
  • ARR growth
  • ARR forecast
  • Year-over-year comparison

Calculation: MRR × 12

Revenue Growth Analysis

Percentage change in revenue over time

Key Metrics:

  • Growth rate
  • Trend analysis
  • Seasonal patterns
  • Forecast

Calculation: ((Current MRR - Previous MRR) ÷ Previous MRR) × 100

Average Revenue Per User (ARPU)

Average monthly revenue per customer

Key Metrics:

  • Current ARPU
  • ARPU trends
  • ARPU by segment
  • ARPU optimization

Calculation: Total MRR ÷ Active Customers

Performance Benchmarks

Understand what good looks like for key metrics

MRR Growth Rate

  • Excellent:>20% monthly
  • Good:10-20% monthly
  • Acceptable:5-10% monthly
  • Concerning:<5% monthly

Customer Churn

  • Excellent:<3% monthly
  • Good:3-5% monthly
  • Average:5-7% monthly
  • Poor:>10% monthly

Gross Margin

  • Excellent:>40%
  • Good:30-40%
  • Acceptable:20-30%
  • Low:<20%

Credit Efficiency

  • Excellent:85-90%
  • Good:65-75%
  • Acceptable:75-85%
  • Risky:>90%

Data Export Options

Download your data in multiple formats

CSV

Spreadsheet compatible

Starter and above

Excel

Microsoft Excel format

Starter and above

PDF

Printable reports

Business and above

JSON

API integration

Enterprise only

How to Export Reports

  1. 1

    Navigate to the report you want

    Access from dashboard or analytics section

  2. 2

    Select your date range

    Choose preset or custom date range

  3. 3

    Choose export format

    CSV, Excel, PDF (based on tier)

  4. 4

    Download your report

    File downloads to your device

Reporting Features by Tier

More advanced features with higher tiers

Explorer

  • Sample data only
  • Basic metrics view
  • No export capability
  • Limited history

Starter & Above

CSV
Excel
  • Full reporting suite
  • Real-time metrics
  • Historical data
  • CSV/Excel export
  • Custom date ranges
  • Trend analysis

Business & Above

CSV
Excel
PDF
  • All Starter features
  • PDF report generation
  • Advanced analytics
  • Cohort analysis
  • Predictive insights
  • Custom reports

Enterprise

CSV
Excel
PDF
JSON
  • All features
  • API data access
  • JSON export
  • Custom integrations
  • White-label reports
  • Dedicated analyst

Advanced Analysis Features

Deeper insights for Business tier and above

Cohort Analysis

  • • Monthly signup cohorts
  • • Plan-based cohorts
  • • Acquisition channel tracking
  • • Retention curves

Predictive Insights

  • • Revenue forecasting
  • • Churn prediction
  • • Growth projections
  • • Seasonal analysis

Segmentation

  • • Customer segments
  • • Usage levels
  • • Geographic analysis
  • • Industry breakdown

Making Reports Actionable

Turn data into decisions

Daily Monitoring

  • Check dashboard overview
  • Note significant changes
  • Review AI insights
  • Take corrective actions

Weekly Analysis

  • Compare week-over-week
  • Identify patterns
  • Review customer cohorts
  • Adjust strategies

Monthly Deep Dive

  • Full metric review
  • Calculate unit economics
  • Update forecasts
  • Plan improvements

Taking Action

  • Revenue Declining: Analyze churn, review pricing
  • High Churn: Improve onboarding
  • Low Margins: Upgrade tier, raise prices
  • Growth Opportunity: Invest in marketing

Start Making Data-Driven Decisions

Access comprehensive reports and analytics to understand your business performance and optimize for growth

Real-time metricsCSV/Excel exportHistorical dataTrend analysis