Resources · Competitive positioning
Win on what they can’t copy.
How to position BigMind against other backup tools, without a price war.
- Your brand on the product, end to end
- Recovery of whole machines, not just files
- Ransomware caught while it runs
- A price you set yourself
The idea
Don’t out-feature them. Out-position them.
Most backup tools list the same features, and the talk turns into a price fight you can lose. Change the subject: sell on what other tools can’t easily match.
It’s your product
Your logo, colours, company name, branded emails and a branded backup agent; your own domain from the Starter tier. Clients see your brand, not a badge on someone else’s console.
Recovery, not just storage
Block-level images of whole machines. Browse files at once, run the machine in the cloud, or rebuild it from USB on new hardware.
Ransomware caught mid-attack
Decoy files are checked on every backup. A hit freezes the backups and keeps the last clean image. It works from day one.
A margin you control
As an MSP you buy at 15% to 45% off list and set your own price. The gap is yours.
Against each kind of tool
Their gap, and what to say.
vs. sync tools
Dropbox, Google Drive and OneDrive mirror the live folder. Ransomware or a deletion syncs to the cloud too.
Say this
- Backup keeps old versions and a clean copy.
- The Canary catches an attack and freezes the backups.
- You get the whole machine back, not just the files that synced.
vs. older cloud backup
Reliable, but set and forget: an agent, and little reason to open the console.
Say this
- A modern web console to browse, preview and restore.
- Ways back from one file to a whole machine in the cloud.
- Your brand on all of it.
vs. appliances and enterprise suites
Hardware to rack, sockets or hosts to license, and a long setup before the first machine is safe.
Say this
- Nothing to rack: a cloud service with one agent.
- Priced per user, not per socket or host.
- A new client can be protected the same day.
Match the prospect
Which point opens the door.
Lead with the one point that fits who you’re talking to. When price comes up, quote your own.
Small firms on Dropbox or Drive
Lead with sync vs backup. They think they’re covered; a sync just copies the problem.
Teams on older backup
Lead with the console and the ways back. Show a machine running in the cloud.
Firms looking at appliances
Lead with no hardware and per-user pricing, live the same day.
Buyers with compliance rules
Lead with WORM on Pro and AES-256 encryption. Say HIPAA-ready, never certified.
Firms with 10 TB or more
Lead with BigMind Vault: 10 to 100 TB at one price per client, users and servers included.
Anyone
Where others offer a co-branded listing, you offer your own product: your logo, your agent, your emails.
Stay honest
What to say, and what to leave out.
Do compare on capability
Your brand, the ways back, the Canary, no hardware, and a margin you set. These wins last.
Don’t quote their prices
No competitor dollar figures and no “matches their pricing” claims. Quote your own price instead.
Do qualify compliance
WORM is on Pro and encryption is AES-256. Say HIPAA-ready. Don’t claim certificates.
Don’t promise what the plan lacks
Not every feature BigMind sells direct is part of partner plans. Check the product overview before you promise one.
Learn moreUp against someone specific?
Tell the partner team who you’re facing, and we’ll help you shape the pitch.